| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Ambient Media (indoor & Outdoor): Dynamic Billboards Or Transit - Single Or Campaign | Bronze |
| Clio Awards 2016 | ||
| Direct | Product/Service: Out of Home | Bronze |
| Spikes ASIA 2016 | ||
| Outdoor | Use of Outdoor: Use of Digital Outdoor | Gold Spike |
| Outdoor | Digital Outdoor: Interactive & Dynamic Billboards / Posters | Silver Spike |
Brand: Bonds
Media: Outdoor
Category: Fashion
Agency: BBDO
Geo: Australia
Bonds: The Boys Outdoor
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Ant Phillips, Richard Williams
Group Managing Director: Simon Lamplough
Operations Director: Sharon Adams
Senior Producer: Karolina Bozajkovska
Outdoor Media: oOh!media
Production Company: Guilty Productions
Director: Tony Rogers
Producer: Jason Byrne
DOP: Marin Johnson
Editor: Micheal J Luteman / The Butchery
Photographer: Chris Budgeon
Clemenger BBDO Melbourne and oOh! media are launching a ballsy interactive billboard in Melbourne today, featuring 'The Boys' from Bonds' hugely popular mens underwear campaign. The full motion digital billboard at Melbourne's iconic Bourke Street Mall features 'The Boys' reacting to weather conditions via a live RSS feed. When it's cold, the boys shrink towards the top of the billboard and when the weather heats up they descend and hang freely. 'The Boys' get swung about whenever the wind blows too.