Born Free Foundation: Case study

Credits & Description:

Brand BORN FREE FOUNDATION
Geo: United Kingdom
Advertising Agency: WCRS, UK
Executive Creative Directors: Billy Faithfull and Ross Neil
Creative Directors: Katy Hopkins and Steve Hawthorne
Agency Producer: Hannah Needham
Director of Technology: Dino Burbidge
Creative Technologist: Liam Chapman
Digital Producerss: Mike Downey and Simon Fraser
Production Company: The Mill
Director: Jorge Montiel
Producers: Reece Ewing and Jomana Ayoub
Post Production Company: The Mill
3D Artists: Appu V, Sinu Raghavan, Chaitali Shah and Venugopal A
Head of Animation: Stefan Susemihl
Production Co-Ordinators: Rhea Sil and Nicole Rivron
Head of 2D / Lead 2D Artist: Rakesh Venugopalan
2D Lead Artists: Girish Haryani, Arijit Ghosh and Amit Kambli
CG Supervisor: Dhiran Karkera
Matte Painting: Bijo Joy
Published: July 2017
Entry Summary
The ads ran in high footfall areas on World Orca Day.
Brief Explanation
To highlight that orcas can legally be kept in tanks just 12m wide by 4m high, we turned a series of digital posters into virtual tanks on World Orca Day.
People could free the orca in each tank by texting a donation to the Born Free Foundation. A bespoke ‘Thank You’ message was displayed each time one was released. It then swam to freedom through other digital sites across the country.