Brazilian Association of Organ Transplant (ABTO) Outdoor, Digital Donation Badges [image] by Leo Burnett Tailor Made Sao Paulo
![Donation Badges [image]](https://fcdn.me/c12/fa5/brazilian-association-of-organ-transplant-abto-donation-badges-image-eab95253ba906fee25675a2289.jpg "Donation Badges [image]")
Brazilian Association of Organ Transplant (ABTO): Donation Badges [image]
Awards:
| Clio Awards 2015 | ||
|---|---|---|
| Out of Home | Public Service: Ambient | Bronze |
| Kinsale Sharks Awards, 2015 | ||
| Ambient | International Ambient - Live Performance | Bronze Winner |
| Cristal Festival, 2015 | ||
| Corporate & PR | Best use of event | Cristal (Gold) |
| D&AD Awards, 2016 | ||
| Media | Use of Events | Graphite Pencil |
| Media | Use of Pr | Wood Pencil |
| Wave Festival, 2016 | ||
| Promo | Produtos e Serviços - Direct / Promo | Bronze |
| PR | Produtos e Serviços - Pr | Prata |
Credits & Description:
Brand: ABTO (Brazilian Association of Organ Transplantation)
Entrant Company: Leo Burnett Tailor Made, São Paulo
Agency: Leo Burnett Tailor Made, Sao Paulo
Production Company: Edit 2, Sao Paulo
Chief Creative Officer: Marcelo Reis Leo Burnett Tailor Made, Sao Paulo
Account Coordinator: Vinicius Stanzione Leo Burnett Tailor Made, Sao Paulo
Creative Director: Alessandro Bernardo Leo Burnett Tailor Made, Sao Paulo
Art Director: Pedro Rosa Leo Burnett Tailor Made, Sao Paulo
Producer: Celso Groba, Maria Fernanda Moura, Camila Aquino Leo Burnett Tailor Made, Sao Paulo
Director: Rodrigo Bueno Fleury Edit 2, Sao Paulo
Director: Silvio Piesco, Marcos Vaz Tesis, Sao Paulo
Editor: Gregório Szalontai Leo Burnett Tailor Made, Sao Paulo
Copywriter: Bruno Godinho Leo Burnett Tailor Made, Sao Paulo
Photographer: Francisco Faria MAOMA, Sao Paulo
Account Team: Junior Bottura, Rafael Oliveira, Luisa Prado, Leandro Moreira Leo Burnett Tailor Made, Sao Paulo
Media Team: Fernando Sales, Daniela Franco, André Massuda, Bruno Buosi, José Alexandre Leo Burnett Tailor Made, Sao Paulo
Planners: Marcello Magalhães, Tiago Lara Leo Burnett Tailor Made, Sao Paulo
Graphic Producers: Zezinho Lima, Ricardo Sotelo Leo Burnett Tailor Made, Sao Paulo
Graphic Producers: Alexandre Grupo Aragon, Sao Paulo
Illustration 3D: Marlos Artigas Lima Leo Burnett Tailor Made, Sao Paulo
PR: Fernanda Lopes Aline Cerri Leo Burnett Tailor Made, Sao Paulo
Motion Design: Christian Balzano Leo Burnett Tailor Made, Sao Paulo
To show Brazilians the importance of being a donor, we used the national passion: football. Partnering with Vitória, one of the biggest teams in Brazil, we created a new jersey with a detachable velcro badge. The action was launched during a game of one of the country’s major national championships. A new way of making substitutions. For the first time, first team players left the field literally donating the badge on their jersey to the second team player, who entered the pitch wearing a badge-less uniform.