British Airways: Magic of Flying

Credits & Description:

Award:Yellow Pencil
Yellow Pencil / Digital Design / Digital Installations / 2014
Agency OgilvyOne Worldwide London
Client British Airways
We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within a 200 km radius. The ads displayed each plane’s flight number and the location of its departure. Dynamic retail messaging was also matched to each route.
Art Director Andy Davis
Executive Creative Director Emma de la Fosse
Charlie Wilson
Creative Technologist
Jon Andrews
Lorenzo Spadoni
Creative Director Jon Andrews
Andy Davis
Director Patricia Murphy
Advertising Agency OgilvyOne Worldwide London
Project Manager Julie-Laure Coassin
Media Agency Storm
Account Director Alicia Iveson