Buitoni Outdoor STATION DOMINATION by Publicis Kaplan Thaler New York

STATION DOMINATION
The Outdoor Advert titled STATION DOMINATION was done by Publicis Kaplan Thaler New York advertising agency for subbrand: Buitoni Fresh Pasta (brand: Buitoni) in United States. It was released in Jun 2009.
Advertising campaign for Buitoni

Buitoni: STATION DOMINATION

Brand
Buitoni Fresh Pasta  (Buitoni)
Media
Outdoor
Released
June 2009
Posted
June 2009
Market
United States
Industry
Pasta
Agency
Publicis Kaplan Thaler New York
Executive Creative Director
Simeon Roane
Art Director
Felipe Leite
Copywriter
Marcia Lebeau
Creative Director
Roger Norris
Producer
Bill Grant
Account Supervisor
Michelle Naklicki
Photographer
Judd Pilosoff

Credits & Description:

Category: Ambient: Transit

Advertiser: NESTLÉ

Product/Service: BUITONI PASTA

Agency: PUBLICIS NEW YORK

Executive Creative Director: Simeon Roane

Creative Director: Roger Norris

Copywriter: Marcia Lebeau

Art Director: Felipe Leite

Account Manager: Whitman Bowers

Account Supervisor: Michelle Naklicki

Photographer: Judd Pilosoff

Producer: Bill Grant

Other Credits: Tana Cieciora - Designer

Date of First Appearance: Jun 1 2009 12:00AM

Entrant Company: PUBLICIS NEW YORK, USA



Description of Ambient execution

For two months, 47 millions New Yorkers viewed “The Italian Art of Food” Exhibition in Union Square Station. The show included an artist video, an audio tour and museum guards distributing gallery guides with an incentive to purchase Buitoni at local retail stores. More Buitoni was sold in 24 hours than is usually sold in a month and had to be restocked constantly. And brand recall went up 94%.