Boutique agency Gents takes their new client Bulldog Gin to the streets of Antwerp. With a slightly provocative, insightful and bold awareness campaign launching the âWe Are Bulldogâ brand signature.
By combining clever guerrilla tactics with above-the-line media, Gents re-invents and re-writes the rules of visual propaganda.
Attitude is a little thing that makes a big difference. (W. Churchill)
Starting from the manifesto of Bulldog Gin, where Winston Churchill is quoted, Gents translated the bold and defiant attitude of the brand into a contemporary and visually unique campaign with a disruptive black and white personality. Bold words and statements communicate the attitude of Bulldog Gin in a straightforward way across the streets of Antwerp, addressing the social mavericks in Belgiumâs - so they say - boldest city.
To accomplish the underground effect, propaganda-alike posters, stickers and stencils were spread across the city centre of Antwerp. This visually bold universe is documented and shared on the Bulldog Tumblr wearebulldog.be.
Campaign: Be Anything
Category: Drinks, alcoholic
Client: Bulldog
Agency: Gents
Country: Belgium
Marketing Manager Campari BeneluxâTihana Rapic
Senior Brand Manager Campari BeneluxâMiek Pauwels
Creative DirectorâTim Helsen
ConceptâTim Helsen, Sander Vanermen
CopywritingâTim Helsen, Sander Vanermen
Account DirectorâLeen Van der Mijnsbrugge
Account CoordinatorâMagali Deckers
Graphic DesignâMartijn Leenaers
Digital DesignâSimon Pertz
DevelopmentâIbe Vanmeenen, Diederik Van Hoorebeke