Bulleit Bourbon: Frontier Works, 6

Credits & Description:

Category: Alcoholic Drinks
Media: Outdoor
Campaign: Frontier Works
Client: Diageo North America
Brand: Bulleit
Agency: Barton F. Graf 9000
Geo: United States
Advertising Agency: Barton F Graf, USA
Founder / Chief Creative Officer: Gerry Graf
Group Creative Directors: Nick Kaplan, Nate Naylor
Copywriter: Christopher Stephens
Art Directors: Michael Hagos, Kate Overholt Placentra
Head of Production: Josh Morse
Producers: Theresa Reyes, Saul Metnick
Account Directors: Yvette Ames, Jennifer Richardi
Account Supervisor: Julie Carroll
Head of Communications Strategy: Dominic Poynter
Strategy Director: Deepa Sen
Video Production Company: Barton F Productions 9000
Line Producer: Saul Metnick
Director: Arianna LaPenne
Production Company: Milk Agency
Head of Creative and Integrated Production: Diana Frame
Brand Partnerships Director: Samantha Lim
Published: February 2017
Description: Bulleit partnered with 24 local tattoo artists to create the first ever 32-foot tattoo and installed it on the corner of Sunset and Hyperion in Los Angeles. Diageo’s Bulleit is one of America’s hottest whiskey brands. In the next evolution of the Bulleit story, they’re taking this notion of partnerships to an even more ambitious place with The Bulleit Frontier Works Series. This series of creative projects aims to support and celebrate creative people living and working on the modern cultural frontier. While the tattoo depicts the Bulleit label, each artist was assigned an individual section of the label to showcase his or her own tattoo art. In the end, each tattoo artist’s distinct styles lives side by side, making this not just a piece of Bulleit branding, but also a reflection of the diverse LA tattoo culture.