El Sol 2012 | ||
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Exterior | AMBIENT. STREET MARKETING Y PUBLICIDAD DE GUERRILLA. | Sol de Plata |
Category: Transit
Advertiser: BURGER KING
Product/Service: XT
Agency: OGILVY PERU
Chief Creative Officer: Aldo Canchaya
Copywriter: Giuliana Paz
Art Director: Patricia Kishimoto
Account Supervisor: Inés Sologuren
Producer: Carla Chuiman/Gustavo Vía Y Rada/Kenny Montoya/Eliseo Lock
Account Manager: Úrsula Canchaya
Account Manager: Úrsula Canchaya
Other Credits: Paul Medina/Patria/Audiosuite
Ambient Execution Description
To launch onto the market the new XT from Burger King, "the extreme size burger", the Burger King's delivery motorcycles run with the front wheel up due to the huge burger that are carrying in the load box.