CADD Outdoor CHAMPAGNE by J. Walter Thompson London

CHAMPAGNE
The Outdoor Advert titled CHAMPAGNE was done by J. Walter Thompson London advertising agency for CADD in United Kingdom. It was released in Mar 2011.
Advertising campaign for CADD

CADD: CHAMPAGNE

Brand
CADD
Media
Outdoor
Released
March 2011
Posted
March 2011
Market
United Kingdom
Industry
Traffic safety, Against alcohol
Agency
J. Walter Thompson London
Typographer
Christiano Neves
Creative Director
Russell Ramsey
Account Supervisor
Neil Noronha
Producer
Stuart Heyburn
Art Director
Bruno Xavier
Photographer
Andy Rudak Photographer

Credits & Description:

Category: Public Health & Safety

Advertiser: CADD

Product/Service: ANTI-DRINK DRIVING

Agency: JWT LONDON

Date of First Appearance: Mar 14 2011

Entrant Company: JWT LONDON, UNITED KINGDOM

Executive Creative Director: Russell Ramsey

Creative Director: Russell Ramsey

Copywriter: Christiano Neves And Bruno Xavier

Art Director: Christiano Neves And Bruno Xavier

Photographer: Andy Rudak

Typographer: Christiano Neves

Art Buyer: Stuart Heyburn

Account Supervisor: Neil Noronha

Producer: Stuart Heyburn

Account Manager: Neil Noronha

Planner: Neil Noronha



English Translation of Main Headlines

Having just one drink can increase the chances of road traffic accidents significantly & the personal cost can be way too high.

To dramatically demonstrate this point we created a series of three print ads which recreated road traffic accident scenes made out of shattered glass – the shattered glass from just one bottle per ad.

Targeted at ‘Christmas drinkers’ the ads were produced to go live in the run