Category: Public Health & Safety
Advertiser: CADD
Product/Service: ANTI-DRINK DRIVING
Agency: JWT LONDON
Date of First Appearance: Mar 14 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Russell Ramsey
Copywriter: Christiano Neves And Bruno Xavier
Art Director: Christiano Neves And Bruno Xavier
Photographer: Andy Rudak
Typographer: Christiano Neves
Art Buyer: Stuart Heyburn
Account Supervisor: Neil Noronha
Producer: Stuart Heyburn
Account Manager: Neil Noronha
Planner: Neil Noronha
English Translation of Main Headlines
Having just one drink can increase the chances of road traffic accidents significantly & the personal cost can be way too high.
To dramatically demonstrate this point we created a series of three print ads which recreated road traffic accident scenes made out of shattered glass – the shattered glass from just one bottle per ad.
Targeted at ‘Christmas drinkers’ the ads were produced to go live in the run