Kokuyo Camlin: Rabindranath Tagore

Credits & Description:

Media: Outdoor
Category: Education
Client: Kokuyo Camlin
Agency: R K SWAMY BBDO, Mumbai
Country: India
National Creative Director: Sangeetha N
Creative Director/ writer: Jyothi Prasad Nair
Creative Director/ art director: Tapas Pal
Synopsis:
Self-portraits of great artists are just as famous as the masterpieces they created. Art lovers across the world recognise and revere them. In this campaign 'Recreating Masterpieces', R K SWAMY BBDO, Mumbai, have recreated the self-portraits of world famous painters. The only difference here is that they are not recreated from oil and water colours which the artists used originally. Instead, they are painted using Kokuyo Camlin Brush Pens. Each portrait is carefully recreated using only the 24 fixed shades available in the Brush Pens category. These posters were created to illustrate that today there is a whole new medium called Kokuyo Camlin Brush Pens available to create masterpieces exactly the way the great masters created them.