Canadian Paralympic Committee Outdoor RAMP by BBDO Toronto

RAMP
The Outdoor Advert titled RAMP was done by BBDO Toronto advertising agency for subbrand: Canadian Paralympic Committee (brand: Canadian Paralympic Committee) in Canada. It was released in May 2013.
Advertising campaign for Canadian Paralympic Committee

Canadian Paralympic Committee: RAMP

Brand
Canadian Paralympic Committee  (Canadian Paralympic Committee)
Media
Outdoor
Released
May 2013
Posted
May 2013
Market
Canada
Industry
Sports Teams & Events, Charities, Foundations, Volunteers
Agency
BBDO Toronto
Executive Creative Director
Peter Ignazi
Executive Creative Director
Carlos Moreno
Copywriter
Neal Khosla
Art Director
Alice Blastorah
Photographer
Frederick Soldenthaler

Credits & Description:

Advertiser: CANADIAN PARALYMPIC COMMITTEE
Agency: BBDO TORONTO
Category: Special Build
Executive Creative Director: Carlos Moreno
Art Director: Alice Blastorah
Photographer: Frederick Soldenthaler
Copywriter: Neal Khosla
Executive Creative Director: Peter Ignazi
Account Manager: Rebecca Flaman
Other Credits: Senior Production Artist: Jason Rooney
Advertiser's Supervisor: Henry Storgaard

Ambient Execution Description
To encourage young people with disabilities to 'get involved' with Paralympic sports we placed real track and field track lanes on wheelchair access ramps to get users to see themselves as future athletes and to promote participation. A URL on the ramp directed people toParalympics.ca to find out how.