Brand: Cancer Institute NSW
Media: Ambient
Category: Public interest
Agency: JCDecaux
Geo: Australia
Cancer Institute NSW: Sunscreen claw machine
Advertising Agency: JCDecaux, Australia
Cancer Institute NSW and JCDecaux Australia have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays. The unique dispenser mechanism is designed to grab the attention of passers-by, playfully engaging them with a serious sun safety message.