Cap48: TRAFFIC STOPPERS

Credits & Description:

Category: Stunts & Live Advertising

Advertiser: CAP48

Product/Service: DISABILITIES CHARITY

Agency: AIR BRUSSELS

Creative Director: Gregory Ginterdaele - Marie-Laure Cliquennois

Copywriter: Philippe Fass

Art Director: Antoinette Ribas

Account Supervisor: Daphne De Le Vingne

Producer: Julie Rasson

Other Credits: Case Director : Jean-Sebastien Delacroix



Ambient Execution Description

CAP48 is a Belgian charity that aims to integrate disabled people into society.

Every year, CAP48 rely on the generosity of drivers and sell Post-it Notes at traffic lights.



The only problem is that the light is on red for an average of 40 seconds. Definitely not long enough for volunteers to sell zillions of Post-it Notes.

That's why we came up with a unique way to stretch these 40 seconds: the CAP48 Traffic Stoppers. Their mission was to stop vehicles at key traffic lights for as long as possible, giving our volunteers more time to sell more Post-it Notes.