Casa De La Amistad: THE BILL-BOARD

Credits & Description:

Advertiser: CASA DE LA AMISTAD
Agency: OGILVY & MATHER
Category: Special Build
Advertising campaign: THE BILL-BOARD
Copywriter: Carlos Meza
Creative Director: Carlos Meza
Producer: Juan Pablo Osio
Art Director: Rodrigo De La Garza
Account Manager: Brigitte Echazarreta
Copywriter: Rodrigo De La Garza
Creative Director: Iván Carrasco
Chief Creative Officer: Miguel Angel Ruiz

Ambient Execution Description
We needed people to donate and at the same time provide them with an immediate response. Hence leading us to create an interactive billboard that formed a drawing as people kept donating. Initially it started out as people donating just because it was a cause, but these drawing raised so much curiosity that it took the billboard only a week to fill up which otherwise would have taken3 months to collect the same amount, if approached by traditional methods of donations.