Advertiser: DIAGONAL MAR CENTRE
Agency: JWT SPAIN
Category: Small Scale Special Solutions
Advertising campaign: SELF-ESTEEM BAG
Producer: Antonio Ortega
Chief Creative Officer: Alex Martinez
Advertiser's Supervisor: Kathy Wobst
Account Supervisor: Maria Jose Torres
Art Director: Miguel Angel Rico
Copywriter: Oscar Galan
Copywriter: Esteve Cardona
Art Director: Carles Puig
Creative Director: Carles Puig
Ambient Execution Description
We thought of a gift for the VIP customers of Diagonal Mar shopping centre. We created a bag with which we wanted to satisfy the need of every woman who buys clothes: to be told that they look great. On the bag, there is a picture of an attractive guy with a QR code over his mouth. By scanning the code, the smartphone plays a video with the guy's mouth telling you how beautiful you are. In this way, we turn the container (the bag) into content, and we get customers to share the experience with their friends and generate dialogue about the brand.