Chivas Regal: CHIVAS COLLECTIVE

Credits & Description:

Advertiser: CHIVAS
Agency: SAATCHI & SAATCHI, K2
Category: Stunts & Live Advertising
Advertising campaign: CHIVAS COLLECTIVE
Account Manager: Estela Ding
Copywriter: Frankie Qian
Other Credits: China: Michael Lee
Account Manager: Gary Yip
Other Credits: Coo And President
Creative Director: Kat Tan
Creative Director: Bill Ho
Executive Creative Director: Fan Ng
Account Supervisor: Irene Shum
Creative Director: Jonathan Ip
Copywriter: Alex Shipley
Copywriter: Marco Wang
Account Manager: Angie Zhou
Art Director: Calvib Shi
Producer: Ran Yin
Account Manager: Silei Wang
Account Manager: Joey Gu
Producer: Queen Wan
Art Director: Zhao Yi

Ambient Execution Description
The “CHIVAS COLLECTIVE”: A space for creative collaboration never before seen in China, housed in a specially-converted ‘pop-up’ loft in Shanghai’s leading nightlife center on The Bund. Chivas played the role of an explorer and facilitator, showcasing our spirit of “TAP THE UNTAPPED” to create a cultural experience center. This by-invitation-only party ran for a whole month – one luxurious space, 30 days to party, 24 hours of exploration and inspiration every day in everything from drink to music to film to art, design, and fashion.