Category: Bars, Restaurants & Stores, etc.
Advertiser: CHOIX
Product/Service: SALE
Agency: NEOGAMA/BBH
Chief Creative Officer: Alexandre Gama
Creative Director: Marcio Ribas
Copywriter: Gustavo Gusmao
Art Director: Pedro Utzeri And Fabio Astolpho
Art Buyer: Mariah Bayeux And Daniella Grandini
Account Supervisor: Adriana Nigro
Advertiser's Supervisor: Rubens Gomes
Ambient Execution Description
WE DEVELOPED THE WORLD'S SMALLEST PRICE TAGS THAT ONLY COULD BE SEEN TROUGH A MAGNIFYING GLASS IN ORDER TO PROMOTE A REDUCED PRICE SALE.