Citibank: CLEAR CHECKS

Credits & Description:

Category: Small Scale Special Solutions

Advertiser: CITIGROUP

Product/Service: RETAIL BANK: MOBILE CHECK DEPOSIT

Agency: PUBLICIS NEW YORK

Chief Creative Officer: Rob Feakins

Executive Creative Director: Tom Drymalski/Perry Essig

Creative Director: Dennis Greeley/Julian Newman

Copywriter: Alexis Garber

Art Director: Kat Saoyen

Photographer: Geralyn Shukwit

Art Buyer: Veronica Williams

Account Supervisor: Joseph Maglio

Producer: Tim Bierbaum

Account Manager: Mitra Pai

Planner: Mike Taylor

Account Manager: Mitra Pai

Planner: Mike Taylor



Ambient Execution Description

This campaign was created to promote Citibank’s Mobile Check Deposit,

a product that lets you deposit checks with your smartphone from pretty much anywhere.



We created the clear checks to demonstrate that anywhere really means ANYWHERE. The areas you see through the checks show all the places you can now deposit checks from.



The clear checks were placed on airplane windows, at lookout points in NYC skyscrapers, and built as a giant mobile billboard that was driven through three states, all showing the endless number of places you can use this product.