Citilink: Big Luggage

Credits & Description:

Brand: Citilink
Media: Outdoor
Category: Transport & Tourism
Agency: DM Pratama
Geo: Indonesia
Citilink Airlines: Big Luggage
Just bring it on! CITILINK’s 27 kgs free baggage.
THE CHALLENGE
Promote CITILINK’s big capacity baggage among LCC (Low Cost Carrier) competition directly to the travellers & people who planned a trip.
IDEA
In order to grab our TA attention “the shoppers”, we create a unique communication tools in a shape of big luggage and put it at some shops in front of bunch of merchandises. Showing how much stuff you can bring on with 27 kg free baggage.
RESULTS
CITILINK ambient ad really stole the show. It was taken the shoppers attention even at the super-crowded market. Some shoppers were taking picture with our ad and the message “CITILINK’s 27 kg free baggage” spreads at social media with zero media investment.
Advertising Agency: DM Pratama Communications, Jakarta, Indonesia
Executive Creative Director: Maria Sum
Creative Director: Teddy Ichsan Arifin
Creative Group Head: Hari Priyanto
Copywriter: Dimas Satrio Utomo
Account Service: Madra Maharani, Jimmy Leonard
Published: September 2013