Citroen: CITROËN NORDIC SWEATER

Credits & Description:

Category: Transit

Advertiser: CITROËN NETHERLANDS

Product/Service: CITROËN WINTERCHECK

Agency: EURO RSCG AMSTERDAM

Creative Director: Peter Hamelinck/Thijs De Boer

Copywriter: Huub Haarhuis

Art Director: Matthijs Vrooijink

Account Supervisor: Simone Bergman

Advertiser's Supervisor: Saadia Farah Ali

Account Manager: Sheila De Silva

Account Manager: Sheila De Silva

Other Credits: Strategy: Ralf Lambie



English Translation of Main Headlines

"Ready for winter?"

www.citroen.nl/veiligheidsdag



Ambient Execution Description

Citroën introduces the Wintercheck; a free check to protect your car against winter. Usually people prepare for winter by putting on a warm coat and gloves. So why not do the exact same thing for your car? We created a huge Nordic sweater… For your Citroën.

As part of the campaign we randomly ‘dressed’ Citroën cars throughout The Netherlands and surprised several owners with the sweater. Owners and passers by started to take pictures, posted tweets and shared it with others. Car and lifestyle-blogs followed quickly. At the end of the campaign our sweater was even asked to feature in an exposition about knitting in Dutch museum ‘Twentse Welle’.