Advertised brand: City XXI vek Development
Advert title(s): Sell apartments — not talks
Advertising Agency: POSSIBLE Moscow, Russia
CCO: Vlad Sitnikov
Creative Director: Artem Filimonov
Art Director: Roman Antonov, Kirill Klipptenstein
Creative: Mihail Sinelshchikov, Yuri Altufiev, Marat Arutyunov
Published: Month, Year: April 2017
Description: During the past decade, Russian real estate market has been discrediting itself: cheated investors, frozen construction projects, bankrupts… Today it is risky to buy an apartment in building still on the construction stage. Though all the developers promise a lot to their potential clients, the reality is not so inspiring.
City XXI vek Development is one of a few Russian developers who has the highest AAA rating among the Russian developers. We decided to show people what that means: instead of promising, we do our job and give people what they really need.