Club Med: GUILIN

Credits & Description:

Advertiser: CLUB MEDITERRANNEE
Agency: SAATCHI & SAATCHI + DUKE
Category: Travel, Transport & Tourism
Producer: Elysian Fields
Photographer: Chloé
Other Credits: Laure Bathol (Account Executive)
Copywriter: Mathieu Villoutreix
Account Manager: Camille Olivier (Account Director)
Chief Creative Officer: Anne-Cécile Tauleigne (Creative Director)
Photographer: Nick
Account Supervisor: Nicolas Askevis (Deputy Managing Director)
Creative Director: Nicolas Taubes (Art Supervisor)
Art Director: Delphine Bojago

Site Location
Street, buildings, airports, bus shelter, billboard

Translation
The campaign illustrates an additional dimension to the happiness clients can enjoy at Club Med, a happiness different from all others because its intensity makes it unique, allowing clients to experience emotions as intense as in their dreams. And in doing so it invites every client to imagine their own dream(s): “And what’s your idea of happiness?”The creative principle consists of metaphors whose dreamlike dimension harnesses the power of imagination and recalls the uniqueness. As the campaign is deployed in 47 countries, each metaphor has to be universal to be understood by everyone.

Dimensions
Bus Shelter: 1,20m x 1,76mBillboards : 4m x 3mBuildings : 25,05 x 16,29m

Advertising Format
Other

Advertising Format Other
Billboards, Digital Billboards, Outdoor Poster