Club SangueBom: DONOR CABLE

Credits & Description:

Advertiser: CLUBE SANGUEBOM
Agency: LEO BURNETT TAILOR MADE
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: DONOR CABLE
Advertiser's Supervisor: Cecília Dutra
Creative Director: Guilherme Jahara
Executive Creative Director: Guilherme Jahara
Planner: Marcello Magalhães
Chief Creative Officer: Marcelo Reis
Account Manager: Marcelo Mandia Martirani
Other Credits: Media: Fernando Sales
Creative Director: Rodrigo Jatene
Other Credits: Andre Massuda
Art Director: Marcio Bento
Account Supervisor: Pablo Arteaga
Copywriter: Fernando Calvache
Advertiser's Supervisor: Frederico Dutra
Art Director: Marcelo Bruzzesi
Account Supervisor: Marcelo Mandia Martirani

Ambient Execution Description
Instead of ads, we created a product which talks about donating blood. We developed a cable that makes energy transfusions between smartphones.In order to launch this novel product, we made this accessory available for trial in the restaurant chain Outback Steakhouse. Every time anyone performed an energy transfusion, they were told how to give blood at the nearest blood bank.