Coca-cola: SOLO 7

Credits & Description:

Advertiser: COCA-COLA
Agency: SCANAD KENYA
Category: Small Scale Special Solutions
Advertising campaign: SOLO 7
Photographer: Joshua Abudho
Advertiser's Supervisor: Judy Kairo
Copywriter: Mark Fidelo
Creative Director: Mark Fidelo
Chief Creative Officer: N
Chief Creative Officer: A
Copywriter: Jason Bruckner
Account Manager: Anne Ngatia
Producer: Serah Kariuki
Account Supervisor: Tom Windows
Art Director: Jason Bruckner
Creative Director: Jason Bruckner
Executive Creative Director: Jason Bruckner
Executive Creative Director: Mark Fidelo

Ambient Execution Description
In 2007 Kenya’s election were marred with violence. Thousands died. A major hotspot for the violence was Kibera, Africa’s biggest slum.While many picked up weapons, one man picked up a paintbrush and painted peace messages. His name is Solomon Muyunda (aka Solo 7). 5 years later. 2013. Election time again. Kenya is tense about the possibility of renewed violence. Coke Zero saw the opportunity to endorse Solo 7’s messages of peace under their recently launched “It’s Possible” campaign. Coke Zero is all about creating a better world so the idea was a perfect strategic fit. With Solo 7, we attached Coke Zero “It’s Possible” stickers to many of his slogans around Kibera. The Results… -Widespread community involvement-A shining social media story amid election negativity, fear and hate-speech-PEACE IN KIBERA DURING AND AFTER THE ELECTIONS