Coca-cola: The Coke Jukebox

Credits & Description:

Campaign name: Coke's Connect 2.0
Year/ID: 2014 / C_33_003_G14
Group: C. Outdoor
Subgroup: 33. Drinks
Award: Silver Drum
Product and services: Carbonated soft drink
Registrant: McCANN BUDAPEST
Country: HUNGARY
Brand name: Coca-Cola
Advertising agency, city: McCann Erickson Budapest
Art director: Peter Sari
Executive Creative Director: Gabor Havasi
Account Director / Manager: Daniel Weber
Client Account Director / Manager: Bela Kovacs
Creative idea explanation:
As an amplification of Coke's Connect 2.0 campaign (where Coke put music lyrics on the labels) we created a Coke Jukebox Vending Machine.We featured the most popular local bands in the Machine. The consumers were able to select their favourite song on a Coke. When they got their drink the Machine played their selected song too. They could also share it with their friends by using the QR code printed on the labels.
Multiple entry explanation:
It is a special outdoor solution installed at the most popular teenager's meeting point, in the city center.