Colgate Outdoor, Design & Branding Turning Packaging into Education, 1 by Red Fuse

Turning Packaging into Education, 1
The Outdoor Advert titled Turning Packaging into Education, 1 was done by Red Fuse advertising agency for Colgate in Hong Kong SAR China. It was released in Feb 2014.
Advertising campaign for Colgate

Colgate: Turning Packaging into Education, 1

Brand
Colgate
Media
Outdoor, Design & Branding
Released
February 2014
Posted
February 2014
Market
Hong Kong SAR China
Industry
Oral Hygiene
Agency
Red Fuse
Illustrator
Kuala Lumpur
Executive Creative Director
Gigi Lee
Creative Director
Kong Weng Hong
Illustrator
Wong Jing Wen Young
Illustrator
Evone Cheng Young
Illustrator
Rubicam Malaysia
Art Director
Law Kok Yew Young
Art Director
Ye Kyaw Htut Young
Copywriter
Myanmar
Copywriter
Rubicam Myanmar
Copywriter
Phyo Wai Htun Young

Awards:

Clio Awards, 2014
DesignPostersGold
Asia Pacific Advertising Festival (AdFest) 2015
OUTDOOR LOTUSAMBIENT: SMALL SCALEGrande
DIRECT LOTUSDIMENSIONAL MAILGrande
OUTDOOR LOTUSBEST OF CORPORATEGold
OUTDOOR LOTUSBEST OF HEALTH & PERSONAL CAREGold
DESIGN LOTUSPACKAGING DESIGNGold
DESIGN LOTUSPOSTERSilver
D&AD Awards 2015
Crafts for AdvertisingIllustration for AdvertisingGraphite Pencil
Crafts for DesignIllustration for DesignGraphite Pencil
Packaging DesignInnovative Packaging DesignWood Pencil
Packaging DesignSustainable Packaging DesignYellow Pencil
One Show 2015
DesignPackage Design / Single or SeriesGold Pencil
DesignCollateral Design / Outdoor - SeriesBronze Pencil
ADC Awards, 2015
IllustrationCOMMERCIAL ILLUSTRATION/HEALTHCAREGold

Credits & Description:

Colgate Palmolive Turning Packaging into Education
Entrant Company: Red Fuse Communications [Y&R], Hong Kong
Medium: Design
Category: Posters
Entrant Company: Red Fuse Communications [Y&R], Hong Kong
Creative Agency: Red Fuse Communications [Y&R], Hong Kong
Client: Colgate Palmolive
Chief Creative Officer: Shen Guan Tan Red Fuse Communications [Y&R], Hong Kong
Creative Director: Patrick Daly Red Fuse Communications [Y&R], Hong Kong
Executive Creative Director: Gigi Lee Young & Rubicam Malaysia, Kuala Lumpur
General Manager: Khin Myat Thu Young & Rubicam Myanmar, Myanmar
Creative Director/ Art Director/ Illustrator: Joshua Tay Young & Rubicam Malaysia, Kuala Lumpur
Copywriter: Kenny Mar Red Fuse Communications [Y&R], Hong Kong
Art Director: Law Kok Yew Young & Rubicam Malaysia, Kuala Lumpur
Illustrator: Wong Jing Wen Young & Rubicam Malaysia, Kuala Lumpur
Illustrator: Evone Cheng Young & Rubicam Malaysia, Kuala Lumpur
Art Director: Ye Kyaw Htut Young & Rubicam Myanmar, Myanmar
Copywriter: Phyo Wai Htun Young & Rubicam Myanmar, Myanmar
Associate Creative Director: Kelvin Kwan Red Fuse Communications [Y&R], Hong Kong
Associate Platform Strategy Director: Kenward Ng Red Fuse Communications [Y&R], Hong Kong
Creative Director of Content: Sly Song Red Fuse Communications [Y&R], Hong Kong
Creative Director: Craig Love Red Fuse Communications [Y&R], Hong Kong
Strategy Director: Chetan Murphy Red Fuse Communications [Y&R], Hong Kong
Video Content Producer: Buck Yau Red Fuse Communications [Y&R], Hong Kong
Category Manager/Design/Packaging: Greg Corra Colgate Palmolive, Bangkok
Marketing Director/Oral Care/Asia Division: Rob Carter Colgate Palmolive, Bangkok
VP Marketing / Asia Division: Orlando Tenorio Colgate Palmolive, Bangkok
Associate Account Director: Ariel Chau Red Fuse Communications [Y&R], Hong Kong