Compassion In World Farming Outdoor STOP LIVE EXPORTS by Elvis Communications

STOP LIVE EXPORTS
The Outdoor Advert titled STOP LIVE EXPORTS was done by Elvis Communications advertising agency for subbrand: Compassion In World Farming (brand: Compassion In World Farming) in United Kingdom. It was released in Jan 2012.
Advertising campaign for Compassion In World Farming

Compassion In World Farming: STOP LIVE EXPORTS

Brand
Compassion In World Farming  (Compassion In World Farming)
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
United Kingdom
Industry
Public awareness
Agency
Elvis Communications
Creative Director
John Treacy
Copywriter
Dave Mccullough
Art Director
Seth Jones

Credits & Description:

Category: Transit

Advertiser: COMPASSION IN WORLD FARMING

Product/Service: STOP LIVE EXPORTS

Agency: ELVIS

Creative Director: John Treacy

Copywriter: Dave Mccullough

Art Director: Seth Jones



Ambient Execution Description



Bus advertising worked perfectly and powerfully for Compassion In World Farming - a non-profit organisation opposed to the long distance transportation of live farm animals.



Juxtaposing the cramped conditions in which live farm animals are forced to travel, with the comfortable, everyday mode of transport we enjoy, would really help people both on and off the bus to empathise with their plight.



And the same went for our headlines. We used familiar travel terms on T-sides, super-sides and bus rears to further highlight just how different and truly harrowing the animals' experience of transport really is.



Bus advertising allowed us to drive (pun intended) home a real insight into an inhumane practice people wouldn't normally see - and strongly encouraged them to help us end it.