Continental: RAINCAMPAIGN

Credits & Description:

Category: Ambient: Special Build

Advertiser: CONTINENTAL BANDEN GROEP TON COPPUS

Product/Service: TYRE

Agency: RAINCAMPAIGN

Creative Director: Bas Manders

Art Director: Bas Manders

Producer: Raincampaign

Date of First Appearance: Dec 5 2009 12:00AM

Entrant Company: RAINCAMPAIGN, Amsterdam, THE NETHERLANDS



Description of Ambient execution

We developed a new, innovative way of communicating in the world of advertising. Every time it rains the advertising campaign appears on the street. We call this RAINCAMPAIGN®. When the streets dry up the RAINCAMPAIGN® disappears again.
The communication will be visible on the street for at least 4-6 weeks.

RAINCAMPAIGN® developed the winter tire campaign for tire importer company Continental. The winter tires of Continental work better in rainy conditions.

The message ‘STOP QUICKER WITH CONTINENTAL WINTER TIRES’ appears in 500 locations in the Netherlands when it rains. The locations are carefully positioned in the areas of car parks, car park ticket machines and crowded places.

RAINCAMPAIGN® is an environmental outdoor advertising campaign using only rainwater. RAINCAMPAIGN® supports the recovery of the rainforests. With every campaign we make for our clients a percentage will go to an international rainforest project which protects the rainforest.



English Translation of Main Headlines

STOP QUICKER WITH CONTINENTAL WINTER TIRES