Copic: GREAT IDEAS START WITH A COPIC

Credits & Description:

Advertiser: HOLTZ OFFICE SUPPORT
Agency: BBDO GERMANY
Category: Special Build
Advertising campaign: GREAT IDEAS START WITH A COPIC
Creative Director: Carsten Bolk
Producer: Agency Producer: Bernhard Burg
Art Director: Christian Weigel
Executive Creative Director: Detlef Rump
Other Credits: Hamburg
Copywriter: Daniel Hoffmann
Account Manager: Eva Sieweke
Advertiser's Supervisor: Peter A. Holtz-Kathan
Producer: Producer: Tim Tibor
Creative Director: Volker Waesch
Other Credits: Ambient Media Unit: Jost Von Brandis Service-Agentur Gmbh
Art Director: Caner Ergel
Other Credits: Post-Production: Nhb Video Gmbh
Creative Director: Christian Mommertz
Executive Creative Director: Christian Mommertz
Producer: Tobias Brockamp
Chief Creative Officer: Wolfgang Schneider

Ambient Execution Description
We bring the slogan ‘Great ideas start with a Copic’ to life. Therefor we celebrate the 25th anniversary of the world's greatest creative markers with the most creative minds of the world – at the Cannes Lions Festival 2012. How do we proceed? We demonstrate the power of Copic's 214 inspiring colors by displaying four of the most famous campaigns as 3D-themes. Composed out of 44,000 varicolored Copic pen caps. Unmissable placed in citylights – right in front of the Palais du Festival.