Corona: DRINK BLOW DRIVE

Credits & Description:

Advertiser: GRUPO MODELO
Agency: LEO BURNETT MEXICO
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: DRINK BLOW DRIVE
Producer: Alfredo Couturier
Other Credits: Director: Guillermo Garibay
Account Supervisor: Mauricio G. Porter
Art Director: Pascual García
Art Director: Antonio Dávalos
Creative Director: Antonio Dávalos
Copywriter: Roberto Torres
Creative Director: Roberto Torres
Chief Creative Officer: Sebastián Garin
Executive Creative Director: Germán Espitia Aponte

Ambient Execution Description
Cerveza Corona has created the first device that according to the alcohol rate in the blood, released or not the car keys. We equipped the valet parking employees of the main bars and restaurants with the device; so when the driver leaves the place, has to blow into the device to get the result: if the alcohol rate was below the limit, the device release the keys along with a discount coupon for your next visit, if your alcohol rate was above the limit, the device remains closed with the car keys inside and Corona will provided a Corona driver to take you home safely.