“Everyone knows spilled milk isn’t worth crying over, but it’s a whole different story if that milk happens to be Canadian,” says Paul Wallace, executive creative director, DDB Canada Toronto. “In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products - because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy.”
Media: Outdoor
Category: Food
URL: http://www.qualitymilk.ca
Client: Dairy Farmers of Canada
Agency: DDB Canada Toronto
Production: OPC
Country: Canada
Director: Matt Devine
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Executive Creative Director: Marketa Krivy
Copywriter: Alex Manahan
Art Director: george lin
Agency Producer: Stefan Fabich
Agency Producer: david smith
Designer: Nicholas Bujnak
VP, Client Services Director: Jacqui Faclier
Group Account Director: Mike Wiles
Senior Account Executive: Marci Mancinelli
Account Coordinator: Cassia Napier
Strategist: Brett McDonald
Director of Photography: Adam Marsden
Production Designer: Jay Pooley
Line Producer: Ian Webb
Post-Production Company: Rooster
Editor: Izzy Erlich
Audio House: Vapor RMW
Audio House Producer: Kailee Nowosad
Audio House Creative Director: Brendan Quinn
Casting Agency: Jigsaw
VFX/Animation Co: The Vanity
Print Producer: Mary Manale
Photographer: Matt Barnes
Retoucher : Brad Pickard
Retoucher : Jon Krogh