D&AD: D&AD New Blood Festival 2015

Credits & Description:

Nomination: Graphic Design
Category: Wayfinding & Environmental Graphics
Award: Wood Pencil
Agency: Afterhours
Client: D&Ad
Designer: Kelly Bennett
Designer: Moyra Casey
Designer: Chris Mcdonald
Design Agency: After Hours
Brand Manager (Client): Bethan Morris
Marketing Manager (Client): Stephanie Gilks
Marketing Manager (Client): Laura Kelly
Built around the concept of ’Play to win’, our creative reflected the core idea that winning a New Blood pencil defines young creatives as ‘winners’ from the off, kick starting their careers and allowing them to rise to the top of their profession.
Spanning a diverse set of applications, the execution references the visual and written language of classic games.
At the festival and awards ceremony itself, board games were playfully subverted to reflect the challenges of a creative career or chosen to mirror the application, all designed to create a sense of theatre and anticipation around the events.