Dehner Outdoor DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.” by Mediaplus Hamburg

DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.”
The Outdoor Advert titled DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.” was done by Mediaplus Hamburg advertising agency for subbrand: Dehner Garden-Center (brand: Dehner) in Germany. It was released in Jan 2012.
Advertising campaign for Dehner

Dehner: DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.”

Brand
Dehner Garden-Center  (Dehner)
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
Germany
Industry
Maintenance & Repairs (Home & Garden), Retail, Distribution & Rental companies
Agency
Mediaplus Hamburg
Art Director
Ekki Frenkler
Art Director
Hans Zieringer
Illustrator
Hans Zieringer
Copywriter
Gabi Junklewitz
Photographer
Alan Grund
Account Supervisor
Thorsten Stork

Credits & Description:

Category: Special Build

Advertiser: DEHNER & CO.

Product/Service: DEHNER GARDEN-CENTER

Agency: MEDIAPLUS

Chief Creative Officer: Alex Schill

Executive Creative Director: Ekki Frenkler

Creative Director: Ekki Frenkler

Copywriter: Ekki Frenkler/Gabi Junklewitz

Art Director: Ekki Frenkler/Hans Zieringer

Photographer: Alan Grund

Illustrator: Hans Zieringer

Account Supervisor: Thorsten Stork

Account Manager: Silvia Welti

Account Manager: Silvia Welti



English Translation of Main Headlines

"Everything to make plants big"



Ambient Execution Description

During the three weeks of the “Summer Festival in the Park” in Munich’s Olympic Park, the 12 largest trees on the park’s most prominent boulevard were “re-potted”. Well, not really, of course: As part of the special campaign, pots were first cut open, placed around the trees and then put back together and filled up with potting soil. Additionally, like seals of approval for the giant garden center, supersize garden markers were planted in the pots bearing the claim “Dehner: Everything that makes plants great”.