Dentsu Outdoor, Design & Branding The Study Of Human Being, 2 by Dentsu Inc. Tokyo
Dentsu: The Study Of Human Being, 2
Awards:
| One Show 2017 | ||
|---|---|---|
| Design | Craft: Art Direction - Single Or Series | Gold |
| Clio Awards 2017 | ||
| Brand Design | Business-to-Business: Posters | Gold |
| LIA Awards 2017 | ||
| Poster | Art Direction Campaign | Bronze Winner |
| Design | Poster Campaign | Silver Winner |
| Cannes Lions 2017 | ||
| Design | Communication Design: Posters | Bronze Lion |
| Design | Design Craft: Photography / Curation of Images | Silver Lion |
| Spikes Asia 2017 | ||
| Design | Posters | Silver Spike |
| Design | Photography / Curation Of Images | Bronze Spike |
Credits & Description:
Title: The Study Of Human Being
Agency: Dentsu Inc.
Brand: Dentsu Advertising Awards Selection Council
Country: Japan
Entrant Company: Dentsu Inc., Tokyo
Advertising Agency: Dentsu Inc., Tokyo
Production Company: Amana, Tokyo / J2complex, Tokyo
Additional Company: Dentsu On Demand Graphic, Tokyo
Creative Director: Morihiro Harano (Mori Inc.)
Art Director: Yoshinaka Ono (Dentsu Inc.)
Copywriter: Haruko Tsutsui (Dentsu Inc.)
Copywriter: Marina Danjo (Dentsu Inc.)
Designer: Katsunori Nishino (J2 Complex Inc.)
Photographer: Ryohei Takanashi (Amana Inc.)
Retoucher: Takuya Tsugane (Amana Inc.)
Photo Producer: Ryo Ikeda (Amana Inc.)
Photo Producer: Tomomi Arii (Amana Inc.)
Photo Producer: Kumiko Furukawa (Amana Inc.)
Printing Director: Masaharu Nishiyama (Dentsu On Demand Graphic Inc.)
Outcome:
The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.
Strategy:
The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.
Execution:
The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.
Synopsis:
The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.
Campaign Description:
Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.