| El Sol Festival (Espanol), 2015 | ||
|---|---|---|
| Medios | Gran escala | Sol De Bronce |
Original Title: El Proyector De Ideas
Brand: Deutsche Bank
Media: Outdoor
Category: Financial services
Agency: FCB
Geo: Spain
Deutsche Bank: The ideas projector
The Ideas Projector searched a direct response from the people in the streets. The opening fence surprised them and they could interact with it using their mobile phone. They could decide what business they would imagine instead of the closed fence, and the idea appeared immediately projected with their name personalized.
Advertising Agency: FCB Spain, Madrid, Spain
Executive Creative Director: Pedro Soler
Creative Directors: Alfredo Vaz, Gerard Ribas
Art Directors: Giovanni Pandone, Pau Cunillera
Copywriter: Hector Fernandez
Producer: Luis Pérez
Proyections Production: Lightproject
Production: Proyecciones Ambient
Film director: Marc Colomines
Film Editor: Pablo Soler del Pozo
Sound Studio: Blackout
Sound: Fran Viedma
Account director: Olga Rodriguez
Head of Strategy: Manuel López
Published: March 2015