Domtar Outdoor PAPER HOTSPOT by Eric Mower And Associates

PAPER HOTSPOT
The Outdoor Advert titled PAPER HOTSPOT was done by Eric Mower And Associates advertising agency for subbrand: Domtar Paper Products (brand: Domtar) in United States. It was released in Mar 2013.
Advertising campaign for Domtar

Domtar: PAPER HOTSPOT

Brand
Domtar Paper Products  (Domtar)
Media
Outdoor
Released
March 2013
Posted
March 2013
Market
United States
Industry
Stationery
Agency
Eric Mower And Associates
Copywriter
Ruben Lopez
Producer
Kimberly Stuckwisch
Creative Director
Patrick Short
Art Director
Laurie Donato

Credits & Description:

Advertiser: DOMTAR
Agency: ERIC MOWER AND ASSOCIATES
Category: Stunts & Live Advertising
Advertising campaign: PAPER HOTSPOT
Producer: Kimberly Stuckwisch
Creative Director: Patrick Short
Copywriter: Ruben Lopez
Other Credits: Director: Sam Crawford
Art Director: Laurie Donato

Ambient Execution Description
A "paper devices only" area, we're calling a Paper Hotspot, was set up at SXSW Interactive in Austin, Texas, one of the world's largest interactive festivals. Demonstrating that even in today's world, paper and digital actually go hand in hand. And by all the attention it received, it's no doubt why paper has interactive for over 2000 years.