Category: Publications & Media
Advertiser: DU KULTURMEDIEN
Product/Service: CULTURE MAGAZINE
Agency: EURO RSCG GROUP SWITZERLAND
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Account Manager: Sarah Gianesi
Illustrator: Iview X Red
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND
Advertising Format
Billboard
Dimensions
268.5 cm x 256 cm
Site Location
Billboards next to museums of modern and contemporary art
English Translation of Main Headlines
The publication „Du“ is an arts and culture magazine that covers one topic in one issue thoroughly. Not only with articles but also with high class photography, all tied together into neat looking design.
Every single page of a „Du“ issue is so compelling that it is an eye-catcher. In the true sense of the word, an eye-tracking device records how a reader looks at a page. The original lines generated during that recording are printed as an ad.