Du Kulturmagazin Outdoor SOL LEWITT by Euro Rscg Zurich

SOL LEWITT
The Outdoor Advert titled SOL LEWITT was done by Euro Rscg Zurich advertising agency for Du Kulturmagazin in Switzerland. It was released in Jun 2009.
Advertising campaign: DU Kulturmagazin (Every page an eye-catcher)

Du Kulturmagazin: SOL LEWITT

Brand
Du Kulturmagazin
Media
Outdoor
Released
June 2009
Posted
June 2009
Market
Switzerland
Industry
Magazines
Agency
Euro Rscg Zurich
Creative Director
Axel Eckstein
Copywriter
Ivan Madeo
Art Director
Christina Wellnhofer
Illustrator
Iview X Red

Credits & Description:

Category: Publications & Media

Advertiser: DU KULTURMEDIEN

Product/Service: CULTURE MAGAZINE

Agency: EURO RSCG GROUP SWITZERLAND

Creative Director: Axel Eckstein

Copywriter: Ivan Madeo

Art Director: Christina Wellnhofer

Account Manager: Sarah Gianesi

Illustrator: Iview X Red

Date of First Appearance: Jun 20 2009 12:00AM

Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND



Advertising Format

Billboard



Dimensions

268.5 cm x 256 cm



Site Location

Billboards next to museums of modern and contemporary art



English Translation of Main Headlines

The publication „Du“ is an arts and culture magazine that covers one topic in one issue thoroughly. Not only with articles but also with high class photography, all tied together into neat looking design.
Every single page of a „Du“ issue is so compelling that it is an eye-catcher. In the true sense of the word, an eye-tracking device records how a reader looks at a page. The original lines generated during that recording are printed as an ad.