RTA (Road and Transport Authority): GLOVES

Credits & Description:

Category: Transit

Advertiser: ROADS AND TRANSPORT DUBAI

Product/Service: DUBAI METRO

Agency: SAATCHI & SAATCHI

Executive Creative Director: Sion Scott-Wilson

Creative Director: Anjum Shaikh/Neil Harrison

Copywriter: Neil Harrison

Art Director: Anjum Shaikh

Photographer: Neel Kumar @ Akela Films

Account Supervisor: Asha Balan Van Veen

Producer: Hema Patel

Account Manager: Hema Patel

Account Manager: Hema Patel

Other Credits: Mary Fadel



Ambient Execution Description

During the summer months at temperatures of 45 degrees and upwards, the cars of Dubai become like ovens.

What better time to talk about the convenient, comfortable and cool alternative method transport?

That's why we placed oven gloves carrying our Metro message on parked cars throughout Dubai, United Arab Emirates.