Advertiser: ELBJAZZ
Agency: KOLLE REBBE
Category: Stunts & Live Advertising
Advertising campaign: THE JAZZ GAME
Account Supervisor: Anna Lee Soennichsen
Copywriter: Amy Werblin
Producer: Julia Rudloff
Account Supervisor: Philipp Kukemueller
Creative Director: Oliver Ramm
Other Credits: Erste Liebe Filmproduktion
Other Credits: Graphics
Other Credits: Hasting Music
Advertiser's Supervisor: Lea Hapig
Account Supervisor: Max Hoffmann-Dose
Other Credits: Musical Director
Other Credits: Christian Gastl
Art Director: Thomas Knuewer
Creative Director: Thomas Knuewer
Copywriter: Vera Karpova
Executive Creative Director: Sascha Hanke
Other Credits: Stephan Lorse
Advertiser's Supervisor: Tina Heine
Ambient Execution Description
The street was divided into two sections: orchestra and audience. The simple concept: you sit, they play – only when a seat in the audience was occupied would the corresponding musician begin to play.