To convey the message that Elite's Chocolate Fingers are packed full of colourful candy pieces, BBR Saatchi & Saatchi, Tel Aviv built a huge dispenser feeding into a Chocolate Finger and attached it to one of Tel Aviv's busiest pedestrian bridges.
Client: Strauss Elite
Agency: BBR Saatchi & Saatchi, Tel Aviv
Creatives: Baram (Production company)
Creatives: Yoram Levi (Executive Creative Director)
Creatives: Nadav Pressman (Creative Director)
Creatives: Oren Amiran (Art Director)
Creatives: Yair Zisser (Copywriter)
Country: Israel
Other Credits: VP Client Services: Idit Zuckerman
Other Credits: Account Supervisors: Roni Hirshman, Rivi Peled
Other Credits: Planning Director: Daniel Weismann
Other Credits: Senior Planner: Shira Shaked
Other Credits: Planner: Moran Raphael