Enpa/National Organization For The Protection Of Animals: LOOKING FOR A MASTER

Credits & Description:

Advertiser: ENPA - NATIONAL ASSOCIATION FOR THE PROTECTION OF ANIMALS
Agency: SAATCHI & SAATCHI
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: LOOKING FOR A MASTER
Creative Director: Alessandro Orlandi
Copywriter: Daniele Barone
Creative Director: Paola Rolli
Art Director: Paolo Montanari
Creative Director: Paolo Montanari
Art Buyer: Rossana Coruzzi
Creative Director: Agostino Toscana
Executive Creative Director: Agostino Toscana
Account Manager: Elsa Gnudi

Ambient Execution Description
Everyday, in Italy, thousands of dogs are abandoned. This makes dogpounds overcrowded. ENPA, the national association for the protection of animals, wants to incentivize the adoption of abandoned dogs by addressing a specific target: young people. To achieve that, we have chosen to surprise kids in a very private circumstance: while they are in the bathroom. We went to the toilets of the most famous local night clubs in Turin, Milan, Genoa, Verona, Parma, Bologna, Florence, Rome, Naples, Catania and right next to other writings on the wall, we have put our provocative stickers. Below the authors signatures, we’ve added the association website for adoption requests and a mobile phone number to connect with the ENPA call center.

Dimensions
Looking for a master to obey any order. I like to lick and try new games. BillyPut me on a leash and I get all excited!! Call me. LulùI wanna lick you at the park in font of everyone!! SheilaHairy male waits for you for new adventures. Charly