E.ON: Budapest tram stops feature music generated by living plants, 4

Credits & Description:

Client: E.ON Hungary
Agency: ACG Budapest
Creative Director: László Nagy
Creative Group Head: Rita Alberti
Copywriter: Tímea Maróti
Art Director: Dániel Kitai
Head of Studio: Mihály Harazin
Integration Director: Bianka Bujdosó-Nagy
Account Director: Petra Kriston
Senior Account Manager: Szilvia Kránicz
Senior Social Media Manager: Csilla Erdei
PR Group Head: Brigitta Kedves
PR Specialist: Bálint Mikola
Sound Studio: Avidio System
Out-of-Home Partner: JCDecaux Hungary
Country: Hungary
Published: November 2021
Synopsis:
Advertising agency ACG and E.ON has created sonic green havens as part of the company’s campaign that focuses on the importance of fighting climate change. Thanks to the unique installations, passengers transiting at the tram stops of Széna and Szent Gellért squares are not only welcomed by living plants but can also immerse themselves into the sound of nature – the music played in the stops has been generated from the biovibrations of plants using sonification technology.