Client: Burt’s Bees, Durham, N.C., U.S.A.
Agency: Baldwin&, Raleigh, N.C., U.S.A.
Brief: Demonstrate Burt’s Bees brand commitment to “the greater good,” and support Intense Hydration’s “moisturizing” product benefit.
Title: “A Natural Before & After. Part II”
Headline: “In October 2012... we made a billboard of thousands of coupons to demonstrate the hydrating effects of a new Burt’s Bees face care product. But our billboard’s hydration story didn’t end there. It’s now helping Victor Cadilla and his urban gardening students capture and reuse 6300 gallons of rainwater a year. That’s the power of the greater good.”
CDs: David Baldwin, Bob Ranew
AD: Shaun Sundholm
CW: Chad Temples
Agency Prod.: Cathy Wilson
Prod. Co.: Steady Film Productions, Raleigh, N.C., U.S.A.
Dir./D.P./Editor: Joshua Steadman
Published: February, 2013