Fashion Revolution (Ngo): The 2 Euro T-Shirt – A Social Experiment

Credits & Description:

Agency: Bbdo Group Germany
Client: Fashion Revolution
Agency Producer: Silke Rochow
Art Buyer: Cathrin Barbe
Art Director: Michail Paderin
Art Director: Jessica Witt
Chief Creative Officer: Wolfgang Schneider
Creative Chairman: David Mously
Design Director: Merlin Ortner
Designer: Christoph Klose
Director: Robert Bader
Director of Photography: Kevin Krefta
Director of Photography: Alessandro Rovere
Editor: Nicolas Molès
Executive Creative Director: Jan Harbeck
Executive Creative Director: Michael Schachtner
Photographer: Christian H. Hasselbusch
Producer: Stefan Bader
Production Director: Steffen Gentis
Technical Director: Christian Hergarten
Technical Director: Maciej Zasada
Post Production: Craftwork
Production Company: Unit9
Pr Agency: Ketchum Pleon Berlin
Account Manager: Mike Kannowski
We wanted to find out, if people would still buy a T-shirt, if they knew just how it was made. To do so, we built a T-shirt vending machine. But instead of simply receiving a t-shirt, customers were shown a video of its production. Afterwards they could choose between buying the T-shirt or donating the money. We documented the results of the experiment in a video, which sparked a big discussion amidst consumers and - what’s more important - between consumers and producers.