Febreze Outdoor DOGGIE TRASH CAN by NEWSTYLE

DOGGIE TRASH CAN
The Outdoor Advert titled DOGGIE TRASH CAN was done by NEWSTYLE advertising agency for Febreze in Brazil. It was released in Jan 2012.
Advertising campaign for Febreze

Febreze: DOGGIE TRASH CAN

Brand
Febreze
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
Brazil
Industry
Household maintenance & pet products, Pet Food, Pet Care Products & Services
Agency
NEWSTYLE
Copywriter
Victor Carvalho
Art Director
Tatiane Piovezam
Producer
Tatiana Monteiro
Producer
Sandra Freitas
Producer
Carlos Espinoza
Creative Director
Ricardo Brad Correia
Photographer
Carlos Alkmin
Account Supervisor
Erika Lopes

Credits & Description:

Category: Small Scale Special Solutions

Advertiser: P&G

Product/Service: FEBREZE PET

Agency: NEWSTYLE

Chief Creative Officer: Claudio Xavier

Creative Director: Ricardo Correia

Copywriter: Victor Carvalho

Art Director: Tatiane Piovezam

Photographer: Carlos Alkmin

Art Buyer: Paula Valéria

Account Supervisor: Erika Lopes

Producer: Sandra Freitas/Tatiana Monteiro/Carlos Espinoza

Account Manager: Carolina Vanuci

Planner: Claudia Bertoni

Account Manager: Carolina Vanuci

Planner: Claudia Bertoni

Other Credits: Chief Account Director - Alice Coutinho



Ambient Execution Description

To convey the idea that abandoning a dog is the same as throwing it in the trash, we set up a "doggy trash can" in front of one of the largest pet shops in the city and next to recycle bins. Inside of it was a sound system that played the sound of puppies crying, drawing people that were passing to it, where they opened the lid to find our message, telling them about the plight of stray dogs. The initiative was filmed and became an internet video that was widely shared on social networks.