Federation Of Fitness And Aerobics Of Russia: FITTING ROOM

Credits & Description:

Advertiser: RUSSIAN FITNESS-AEROBICS FEDERATION
Agency: E:MG
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: FITTING ROOM
Other Credits: Maria Semenova (Head Of Department Of Projects Implementation)
Art Director: Maxim Kolyshev
Executive Creative Director: Tatiana Tarmogina
Other Credits: Vladimir Vetrov (Project Manager)
Chief Creative Officer: Anton Melnikov
Creative Director: Maxim Kolyshev

Translation
Russian fitness-aerobics Federation

Ambient Execution Description
The objective of the campaign was to remind people about their physical appearance. In fitting rooms of large clothes stores we fixed mirrors that enlarge reflection. As a result people seemed to look much larger than they are. The message on the mirrors made people think about their physical appearance. The slogan of the campaign called people to do fitness without postponing it for later.