| London International Awards 2010 | ||
|---|---|---|
| Poster | - | Shortlist |
| Epica Awards 2010 | ||
| Media | Media Innovation-Traditional Media | Silver |
Several Parisian billboards were modified so as to become stages for a special show. 25 fish, activated by a motion detector, performed 24/7 a funny version of the K.C. and the sunshine band's hit 'Shake your booty' in front of pedestrians and thus demonstrated what the new Findus range offers - only selected fish.
Advertising Agency: Grey Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo