Fiorucci: THE PROFITEERS

Credits & Description:

Advertiser: FIORUCCI FOOD
Agency: McCANN WORLDGROUP
Category: Transit
Advertising campaign: THE PROFITEERS
Executive Creative Director: Alex Brunori
Chief Creative Officer: Alex Brunori
Copywriter: Fabio Cimino
Producer: Fabio Cimino - Diego Panadisi (Whyworry Production)
Art Director: Fabio Cimino - Gaetano Del Pizzo
Planner: Gianluca Ruggiero - Federico Lodolini
Account Supervisor: Roberta Cutuli
Other Credits: Supporting Team: Simone Fatone - Guido Chiefalo - Milush Manimendra
Account Manager: Moony Cusano - Arianna Tota
Creative Director: Gaetano Del Pizzo

Ambient Execution Description
Fiorucci is a cold cuts Brand that after years of silence needed a relaunch. In Italy, corruption is a serious issue that affects politics as well as all aspects of public life; and it was the main topic during the 2013 national election campaign, after decades of Berlusconi. As cold-cuts were often used in the past as a bribe, corrupted politicians are said “to eat pork”; that’s why we decided that it was the right time for a campaign on corruption. We sculpted two huge mortadellas, mounted them on three-wheeler vans with the line “Eat This Pork Too” - a clear message to politics - and drove them through Rome, to two iconic targets: the Parliament and Government buildings: the first ever corruption exposé delivered on three wheels.